The goal of our retail & consumer industry practice is to be the best third-party advisor to our clients, offering a full array of products and services geared to industry needs, to be the distinctive retail & consumer professional services practice within the industry, and to encourage the development, personal growth and well-being of our industry professionals.
Our retail & consumer industry group is combined into a single practice in order to encourage the exchange of ideas and knowledge among clients with similar issues and to facilitate the sharing of knowledge. Our practice professionals and clients benefit greatly from an understanding of business and technical accounting issues from both the retailer and vendor/supplier perspectives — and by sharing such knowledge and best practices, our clients are better advised and served.
Our US practice is comprised of approximately 1,000 partners and professional staff who are dedicated to serving our clients and working within our global network to meet retail & consumer client needs anywhere in the world. Our professionals represent the following three lines of service: Assurance, tax, and advisory.-->Our thought leadership and leading-edge thinking on issues, trends and innovations—e.g., RFID, product traceability, channel stuffing, fraud and antifraud, transparency, brand reputation risk, emerging markets, etc.— are well-recognized within the industry and create value for our clients.
We also maintain strategic relationships with the key trade associations serving the industry such as the Grocery Manufacturers Association (GMA) where we are members of the Associate Members Council and an active participant in the President’s Council and sponsor of the Greenbrier Executive Conference; the National Retail Federation (NRF) where we provide advice and counsel to the Financial Executive Council; and the World Economic Forum (Davos), where we annually facilitate a panel discussion for the governor’s of the Retail and Consumer Goods Council.
Criteria for a Mission Statement:
The mission statement should be a clear and succinct representation of the enterprise's purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability.The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas.
The following elements can be included in a mission statement. Their sequence can be different.
Purpose and values of the organization
Which business the organization wants to be in (products or services, market) or who are the organization's primary "clients" (stakeholders)
What are the responsibilities of the organization towards these "clients"
What are the main objectives that support the company in accomplishing its mission
Why this is a sound Mission Statement:
I believe this is a very good mission statement basically due to the fact that it follows the customary framework; it combines the task, the vision, the values, and the goals. It clearly states what does the firm wish to achieve and how does it aspire to achieve it, however, to me, and I am an accountant to be, it is too long and too detailed, and is maybe right on the boarder of defeating its purpose.
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3 comments:
Great choice. But I think your description of what a Mission Statement should include goes into details. I agree with your assessment of being clear, concise and easy to understand.
I think the mission statement is way too long and way too generic. I believe that the first paragraph is too generic and can be applied to any company in the same industry, in particular to any of “the big four.” The rest three paragraphs are too long, detailed, and certainly do not fit you first criteria of a sound mission statement: “The mission statement should be a clear and succinct representation of the enterprise’s purpose for existence.”
Overall, I think that one page mission statement is definitely a “red flag” when looking for an example of a sound mission statement.
I must say that I strongly agree with your statement: “The mission statement should be a clear and succinct representation of the enterprise's purpose for existence.” And though PWC’s mission statement elaborately explains its vision and values, I think, that it may be too detailed and wordy. It is not very simple to read and understand for someone outside of the related industry; it could be condensed and simplified.
And with that said, I greatly agree that a mission statement can be very simple or very complex. But it has to include the company’s purpose, values, intended clients, organization’s responsibility and how it will accomplish its goals to be considered a sound mission statement.
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